Is Lexus really an acronym for “Luxury EXport to the United States”? What does the bent line in the Lexus logo represent? And where did name and logo come from?. Lexus was founded as Toyota’s luxury division. Lippincott & Margulies was tasked with creating the name. Originally Alexis, this was changed early on so as to not have any resemblance to a person.
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Welcome to Lexus; official site. Explore the line of Lexus luxury sedans, SUVs, hybrids, performance cars and accessories, or find a Lexus dealer near you.. Do you know much about Lexus logo history? Lexus is the luxury vehicle sub-brand of Toyota, producing cars for more than 70 countries and territories across the globe. Currently, Lexus is the biggest-selling Japanese brand for premium cars, and it ranks among the top ten Japanese brands in the world. Though Lexus launched a relatively short time ago compared to some brands (in 1989), it’s.